Sunny Skies — Director's Shot List

Framing Rule

16:9 capture

→

9:16 crop

Always shoot 16:9 (horizontal). Keep your primary subject — person, roof line, drone reveal — centered left-to-right. The dashed box is your 9:16 safe zone. Anything outside it gets cut for Reels and TikTok.
Drone: fly all passes centered. Handheld: hold center. Never place subject hard left or right unless it's pure B-roll texture.

Day 1 — Install Day

7:00am – 3:30pm

Job Site

Priority: Timelapse first

7:00

Arrival + Setup

7:30

Foreman piece to camera

8:00

Tear-off B-roll

12:00

Mid-day drone

2:30

Finished reveal

3:00

Street hero + testimonial

#	Shot	Director Notes	Time	Posts / Use
01	Timelapse Rig Setup All-day capture of full install	Position across street or elevated — full roof face in frame, nothing blocking Check framing before crew starts. You won't get this back. Secondary angle: action cam on roof line if owner permits Let it run. Check at lunch. Pull card at wrap. FIRST THING — before tear-off starts	7:00am	TOP PERFORMER Tue Craft Long-form B-roll
02	Crew Arrival Trucks + crew pulling up, unloading	Wide shot: trucks pulling in, logo visible on vehicle Follow one crew member from truck to front of house Catch gear being unloaded, ladders going up 30-45 seconds total. Energy and motion matters here.	7:00am	Thu Culture Ad Creative
03	Drone: Before Establishing aerial before work starts	Slow rise from ground — reveal house then full roof in frame Orbit pass showing all sides of the property Static hover: full roof face showing condition This pairs with the finished reveal. Both shots = the whole story.	7:15am	Wed Proof Long-form open
04	Foreman Piece to Camera 60-sec scripted narration before work gets loud	Medium shot — chest up, looking directly at camera, house behind them Script: "Here's what we found when we got up there..." or "Here's what today's install involves..." Shoot before tear-off starts — too loud after. No hard hat required yet. 2 takes. Pick natural one. Authenticity beats polish here.	7:30am	Mon Educate Long-form narration
05	Tear-Off B-Roll Shingles coming off, crew in action	Close-up: shovel edge lifting shingles — satisfying peel action Wide: full crew working across the roof — scale and energy Catch shingles falling/sliding off — movement is visual gold Safety note: stay clear of fall zone. Shoot from ladder or angle.	8:00am	Tue Craft Long-form B-roll
06	Decking Reveal What's under the old shingles	Close-up of exposed decking after tear-off — texture, condition If rot or damage found: close-up with foreman pointing it out Grab a 20-sec foreman clip: "This is what was hiding under there..." Great education content — shows why the work matters	9:00am	Mon Educate Long-form B-roll
07	Material Beauty Shots Shingles, samples, brand ID	Close-up: shingles stacked, texture and color showing Brand/manufacturer label in frame if applicable Nail gun + fasteners — tools of the trade Grab these anywhere in the day when you have 5 minutes	Any time	Mon Educate Ad Creative
08	Underlayment + Flashing The craft behind the finished look	Rolls being laid — wide then tight showing overlap technique Flashing at chimney, valleys, edges — hands working the metal This is what separates good roofers from bad. Make it look skilled. Caption hook: "This detail is what keeps water out for 30 years."	10:00am	Tue Craft Long-form B-roll
09	Ridge Cap The money shot of the craft	Close-up: cap pieces being placed, hands in frame Wide: finished ridge line from end to end This is the most satisfying visual on a roofing job. Take your time here. If possible: timelapse of ridge cap going in (separate from all-day rig)	1:30pm	Tue Craft Ad Creative
10	Drone: Finished Reveal The closer — your best social clip	Start tight on ridge cap — slow pull back to reveal full roof 360 orbit at roof level — full lap, slow and smooth High aerial: full property from above, neighborhood context Street-level push in toward house — cinematic close Shoot multiple angles. This is the before/after payoff shot. Don't rush it. Highest value clip of the day	2:30pm	Wed Proof Fri CTA Ad Creative Long-form closer
11	Street Hero Shot Full house from the road — the thumbnail	Full house from across the street — clean, no crew in frame Truck with logo parked in frame if fits naturally This is your YouTube thumbnail. Get a still from this clip. Slight angle (not dead-on) reads better. Golden hour if timing works.	3:00pm	Ad Creative Thumbnail / End card
12	Homeowner Testimonial If available — 3 questions, front porch	Medium shot — chest up, new roof visible behind them Questions: How was the crew? How does the roof look? Would you recommend Sunny Skies? Don't script them — just prompt and let them talk. 2-3 minutes total. Pull a 30-second clip for social. Full version for long-form testimonial feature.	3:15pm	Wed Proof Testimonial feature

4:1 Posting Calendar — Install Day Output

4 VALUE : 1 CTA

Monday

Educate

Foreman narration or decking reveal — "Here's what was hiding under there"

Tuesday

Craft

Timelapse reveal — full roof in 30 seconds. Top performer every time.

Wednesday

Proof

Before/after drone reveal or homeowner testimonial soundbite

Thursday

Culture

Crew arrival energy clip — "This is who shows up at 7am"

Friday

Call to Action

Finished drone reveal + "Free estimate — call today" overlay

Day 2 — Testimonial + Brand Day

9:00am – 2:00pm

Finished Job Site + Office

No crew needed

9:00

Arrive finished job

9:15

Drone flyover

9:45

Homeowner interview

11:30

Drive to office

12:00

Owner/manager talking heads

1:00

Team + product B-roll

#	Shot	Director Notes	Time	Posts / Use
01	Drone: Finished Job Aerial overview of completed install	Slow orbit showing full roof — clean, no crew, no debris Pull back to show full property in neighborhood context Catch morning light if possible — front-lit roof reads best This is the before/after partner shot if you have the before from install day	9:00am	Wed Proof Fri CTA Ad Creative
02	Homeowner Interview 5 scripted questions, on camera	Location: front porch or yard, new roof visible behind them Medium shot — chest up, centered. Natural light, face lit not backlit. Q1: What made you choose Sunny Skies? Q2: What was the crew like? Q3: How does the finished roof look? Q4: Anything surprise you about the process? Q5: Would you recommend them to a neighbor? Let them finish each answer without interrupting. Gold is in the unscripted moments.	9:45am	Wed Proof Testimonial feature Ad Creative
03	Neighborhood Street Shot House from across the road — clean closer	Full house from across the street — no crew, clean yard, clean driveway Grab a still frame — this is your social thumbnail and ad image Slow push toward the house if handheld — adds cinematic motion	11:00am	Ad Creative Thumbnail
04	Owner / Manager Talking Head Two topics — education content	Location: office, shop floor, or outside in front of branded truck Medium shot — chest up, centered, brand visible if possible Topic 1: "Here's why we use [shingle brand] over cheaper alternatives..." Topic 2: "What to look for after a Michigan hailstorm..." Keep each one under 90 seconds. One topic per clip. Two clips total. Conversational, not rehearsed. If it sounds like a commercial, start over.	12:00pm	Mon Educate Long-form segment
05	Product Display Shingle and material samples	Lay out shingle samples on a table or tailgate — different styles and colors Close-up: hand moving across samples showing texture Side-by-side: budget vs. premium — visual comparison Caption hook: "This is the difference between a 20-year roof and a 40-year roof."	12:30pm	Mon Educate Ad Creative
06	Team Intro Clips Meet the crew — faces behind the brand	One crew member at a time — 15-20 seconds each Name, role, how long they've been with Sunny Skies Informal, outside, natural light — not staged at a desk Get 3-4 people. Edit as one "meet the team" clip or post individually. This humanizes the brand and builds trust before the sales pitch.	1:00pm	Thu Culture Brand story segment
07	Truck + Equipment B-Roll Behind the scenes — scale and credibility	Branded trucks lined up — wide showing fleet scale Close-up: logo on door, equipment being loaded Warehouse or staging area — materials, tools, organized operation Caption angle: "This is what it looks like to run 25 jobs a week."	1:30pm	Thu Culture Ad Creative

Storm Season Add-On: When a major storm hits the area, Day 1 and Day 2 content can be turned around in 48 hours as a rapid-response sprint — install footage same day, testimonial within the week. That's the Storm Season Rush add-on ($1,200). Have the shot list ready so you can move fast when the window opens.

4:1 Posting Calendar — Month View (2 Shoot Days)

20 posts · 2 shoot days

WEEK 1 — Install Day

Foreman narration

Educate: "here's what today's install involves"

WEEK 1

Timelapse reveal

Craft: full roof in 30 sec — top performer

WEEK 1

Before/after drone

Proof: side-by-side aerial reveal

WEEK 1

Crew arrival clip

Culture: trucks + team pulling up at 7am

WEEK 1

Drone reveal + CTA

CTA: "Free estimate — call today"

WEEK 2 — Brand Day

Product education

Educate: "20-year roof vs. 40-year roof"

WEEK 2

Craft B-roll

Craft: flashing/ridge cap close-ups

WEEK 2

Homeowner testimonial

Proof: 30-sec soundbite with roof behind them

WEEK 2

Team intro clip

Culture: "Meet the crew on your roof"

WEEK 2

Storm season hook

CTA: "Is your roof ready for Michigan summers?"