Teach them something they didn't know before they found you
Reel
Tuesday
Craft
Show the work. The skill. The thing most people never see.
Reel
Wednesday
Proof
Before/after or a real customer saying it for you
Reel
Thursday
Culture
The people, the energy, the reason to trust the brand
Static
Friday
Call to Action
Now ask for the sale. They already trust you.
Reel + CTA
The rule: four posts build trust, one post asks for the business. By Friday they know you, like you, and believe you — the phone number is the last line of a story, not a cold ask.